Prof. Dr. Hans-Willi Schroiff


Hans-Willi is the CEO and founder of MindChainge. He accounts for the conceptual thinking behind the approaches and the tools needed to run them. After more than 25 years in the fmcg business as global head of market research for Henkel, he decided to completely devote his work to what counts in business – innovation and branding.

Hans-Willi is a seasoned academic with a regular assignment at RWTH Aachen and temporary teaching at Top 10 US Business Schools.